Meet Margo
Meet Margo is a five-star brokerage built from the ground up with a mission to provide tailored financial support for women navigating the challenges of homeownership.
Starting from a kitchen table, the founders saw a gap in the market for clear, compassionate, and expert mortgage and insurance advice—and they set out to change that. I worked with them to design and build a website that reflects their dedication to helping homeowners, landlords, and businesses secure their financial future.
The Challenge
Meet Margo needed a website that:
Clearly communicated their mission and values, making financial services feel approachable.
Meet Margo needed a website that:
Clearly communicated their mission and values, making financial services feel approachable.
Showcased their range of services, including residential, buy-to-let, and holiday let mortgages as well as personal and business insurance (life, critical illness, key person, income protection) and comprehensive home and landlord insurance.
Was user-friendly and informative, making it easy for visitors to find the right financial solution.
Created a seamless lead generation journey, encouraging potential clients to take action.
The Solution
I designed and built a website that blends functionality with personality, ensuring it is both informative and engaging. Key features of the site include:
Warm, welcoming design: A visual identity that reflects Meet Margo’s approachable and supportive brand.
Warm, welcoming design: A visual identity that reflects Meet Margo’s approachable and supportive brand.
Clear, structured navigation: Helping users quickly find the mortgage or insurance service they need.
Mobile-optimised experience: Ensuring smooth usability across all devices.
Trust-building elements: Client testimonials, case studies, and clear explanations of the brokerage’s expertise.
Lead capture and contact points: Strategically placed calls to action to encourage inquiries and consultations.
Design Approach
The website's aesthetic is clean and professional while maintaining an inviting feel. The typography, colour palette, and layout emphasise clarity, with soft yet confident branding that reflects Meet Margo’s customer-first philosophy.
The Outcome
The final website successfully communicates Meet Margo’s story, expertise, and services in a way that feels both empowering and accessible. It positions them as a trusted partner in homeownership and financial security, helping clients make informed decisions with confidence.
The final website successfully communicates Meet Margo’s story, expertise, and services in a way that feels both empowering and accessible. It positions them as a trusted partner in homeownership and financial security, helping clients make informed decisions with confidence.