Helium Law brand
Helium Law – A Lighter approach to business law
Helium Law reimagines what it means to offer legal services for modern, agile businesses. Inspired by the helium element symbol, the brand embodies a sense of lightness, clarity, and buoyancy—qualities that resonate deeply with their straightforward, no-nonsense approach to business law.
Helium Law reimagines what it means to offer legal services for modern, agile businesses. Inspired by the helium element symbol, the brand embodies a sense of lightness, clarity, and buoyancy—qualities that resonate deeply with their straightforward, no-nonsense approach to business law.
Logo stacked
Brand Identity
The Helium Law brand is built around the core concept of "lightness." The helium element itself is associated with floating, rising above, and creating space, which aligns perfectly with the brand's mission: to simplify legal complexities and free businesses to focus on growth. This identity is reflected in every aspect of the brand, from its minimalist logo based on the helium element symbol to its clean, modern visual language.
The Helium Law brand is built around the core concept of "lightness." The helium element itself is associated with floating, rising above, and creating space, which aligns perfectly with the brand's mission: to simplify legal complexities and free businesses to focus on growth. This identity is reflected in every aspect of the brand, from its minimalist logo based on the helium element symbol to its clean, modern visual language.
The Role of Colour - Green and Orange
The Helium Law palette is anchored by green and orange, chosen to reinforce the brand's message of lightness, agility, and clarity.
The Helium Law palette is anchored by green and orange, chosen to reinforce the brand's message of lightness, agility, and clarity.
Green represents growth, balance, and a sense of renewal, reflecting Helium Law’s role in helping businesses navigate challenges and move forward confidently.
Orange is a vibrant and optimistic hue that conveys energy, creativity, and approachability, mirroring the brand’s lively and straight-talking personality.
Together, these colours create a balance of grounded professionalism (green) and dynamic innovation (orange), helping Helium Law stand out in a traditionally subdued legal industry.
Primary colours
Service Offering
Helium Law specialises in providing lighter, more agile legal services tailored to fast-moving businesses. Their offerings are crafted for startups, scale-ups, and other dynamic organisations that need clear, efficient, and flexible legal solutions.
Helium Law specialises in providing lighter, more agile legal services tailored to fast-moving businesses. Their offerings are crafted for startups, scale-ups, and other dynamic organisations that need clear, efficient, and flexible legal solutions.
Key attributes of their service include:
Straight-Talking Expertise - No legal jargon or unnecessary complications—just clear, actionable advice.
Agile Solutions - Legal services designed to keep pace with the rapidly changing needs of modern businesses.
Transparent Pricing - A commitment to fairness and openness, with no hidden fees.
Agile Solutions - Legal services designed to keep pace with the rapidly changing needs of modern businesses.
Transparent Pricing - A commitment to fairness and openness, with no hidden fees.
Design Approach
The design language for Helium Law mirrors the brand's ethos of lightness and simplicity. The logo uses the helium element structure to create a modern, instantly recognisable mark. Green and orange are integrated seamlessly into the visual identity through gradient details, accents, and dynamic design elements, reinforcing a sense of buoyancy and positivity.
Tone of Voice
Helium Law speaks in a way that is confident yet approachable, professional yet personable. Their tone is:
Helium Law speaks in a way that is confident yet approachable, professional yet personable. Their tone is:
Emotive - Understanding the challenges businesses face and addressing them with empathy.
Direct - Offering clear guidance without the weight of over complication.
Optimistic - Focusing on solutions that empower businesses to thrive.
Direct - Offering clear guidance without the weight of over complication.
Optimistic - Focusing on solutions that empower businesses to thrive.
Imagery examples
Website refresh
Why Helium Law?
In a sector often weighed down by tradition, Helium Law lifts the burden for their clients. The vibrant green and orange hues not only brighten the brand’s personality but also visually represent its uplifting mission. Helium Law doesn’t just make business law simpler - they make it feel lighter, more empowering, and built for the future.
In a sector often weighed down by tradition, Helium Law lifts the burden for their clients. The vibrant green and orange hues not only brighten the brand’s personality but also visually represent its uplifting mission. Helium Law doesn’t just make business law simpler - they make it feel lighter, more empowering, and built for the future.