ESU. yoga branding
ESU yoga
More than just a yoga practice - ESU yoga is a space for authenticity, calm, and positivity. Founded by Elaine, a dedicated yoga instructor, the brand is rooted in the belief that yoga can have a profoundly positive impact on our lives. I worked closely with Elaine to establish her brand identity, refine her values, and create a cohesive digital presence that truly reflects her mission.
The Challenge
Elaine needed a brand that:
Captured her philosophy of bringing movement and meditation together.
Felt welcoming and inclusive, making yoga accessible to anyone seeking balance.
Reflected her personality, ensuring the brand felt authentic and aligned with her teaching style.
Created a calm and uplifting experience, both visually and in tone.
Felt welcoming and inclusive, making yoga accessible to anyone seeking balance.
Reflected her personality, ensuring the brand felt authentic and aligned with her teaching style.
Created a calm and uplifting experience, both visually and in tone.
The Solution
I developed a brand identity that embodies ESU Yoga’s core values:
Authenticity: A genuine, personal approach that makes students feel seen and supported.
Calm: A soothing colour palette and minimal, breathable design to create a sense of tranquility.
Positivity: Uplifting messaging and imagery to inspire students on their yoga journey.
Calm: A soothing colour palette and minimal, breathable design to create a sense of tranquility.
Positivity: Uplifting messaging and imagery to inspire students on their yoga journey.
Key elements of the brand and website include:
Mission & Vision Clarity - Clearly communicating why Elaine does what she does and how she helps people integrate movement and meditation.
A Soft, Natural Colour Palette - Designed to reflect the peacefulness of yoga practice.
Gentle Typography & Visuals: Rounded, organic fonts and mindful imagery to create a harmonious feel.
User-Friendly Website - Easy navigation to class schedules, pricing, and booking options.
A Soft, Natural Colour Palette - Designed to reflect the peacefulness of yoga practice.
Gentle Typography & Visuals: Rounded, organic fonts and mindful imagery to create a harmonious feel.
User-Friendly Website - Easy navigation to class schedules, pricing, and booking options.
The Outcome
The final ESU Yoga brand feels authentic, calm, and welcoming, perfectly aligning with Elaine’s approach to teaching. With a strong visual identity and a thoughtful online presence, ESU Yoga now has the foundation to grow and attract students who seek balance and connection through yoga.
The final ESU Yoga brand feels authentic, calm, and welcoming, perfectly aligning with Elaine’s approach to teaching. With a strong visual identity and a thoughtful online presence, ESU Yoga now has the foundation to grow and attract students who seek balance and connection through yoga.