bitbaby brand
bitbaby tracks fetal movement in pregnant women
The aim is to keep women up-to-date with theirs and baby's wellbeing throughout the pregnancy.
The aim is to keep women up-to-date with theirs and baby's wellbeing throughout the pregnancy.
Sketches from lightening demo during the design sprint
Design sprint
We completed a design sprint to focus in the main problems we discovered through speaking with mums and pregnant women. This involved a 3 day exploration, delving into the problems, looking at inspiration and interviewing some mums.
Solution sketching
Contribution
As design lead my main contribution was ideation, wireframing and prototype design. Through design workshops and usability testing we developed an app that displays data transmitted from a wearable device. Worked with a Product Manager and a team of Engineers to create a viable solution with short iterative sprints.
As design lead my main contribution was ideation, wireframing and prototype design. Through design workshops and usability testing we developed an app that displays data transmitted from a wearable device. Worked with a Product Manager and a team of Engineers to create a viable solution with short iterative sprints.
As lead designer I also built the Bitbaby brand through a brand workshop, creating and developing concepts and defining the values for the company. These are the brand bible to which we adhere to for everything Bitbaby.
Other contributions include, supporting marketing on any marketing collateral as well as website design and build.
Skills
Design and branding workshops, wireframing, prototyping, usability testing and user interviews. App UI design, working to the lean methodology in design sprints, liaising with product team and key stakeholders. Producing brand logo and collateral, website and marketing materials.
Design and branding workshops, wireframing, prototyping, usability testing and user interviews. App UI design, working to the lean methodology in design sprints, liaising with product team and key stakeholders. Producing brand logo and collateral, website and marketing materials.
Challenges
Visualising raw data from a wearable device into a user friendly experience. Usability testing proved that pregnant women understood the data displayed. Creating engaging content to enhance user experience and on-board users.
Visualising raw data from a wearable device into a user friendly experience. Usability testing proved that pregnant women understood the data displayed. Creating engaging content to enhance user experience and on-board users.
Learnings
Ensuring the correct tone and language is used when discussing a very sensitive subject. Having a domain expert is key, the wealth of knowledge and experience is invaluable especially when developing a language that is fitting and appropriate. Translating data with domain expertise is essential.
Ensuring the correct tone and language is used when discussing a very sensitive subject. Having a domain expert is key, the wealth of knowledge and experience is invaluable especially when developing a language that is fitting and appropriate. Translating data with domain expertise is essential.
Key design tasks
Ideation
Sketching / crazy 8’s
Iterative prototyping
UI design
Usability testing
Brand workshop
Brand design and development
Social feed design
Website design and build
Ideation
Sketching / crazy 8’s
Iterative prototyping
UI design
Usability testing
Brand workshop
Brand design and development
Social feed design
Website design and build
Solution sketches after feedback from user testing
Branding
We set up a brand workshop for bitbaby and created a warm, friendly brand that showed professionalism, trust and reassurance. The brand values we developed are show below:
Advocate
Be an advocate for the safety and wellbeing of unborn babies and expectant parents
Be an advocate for the safety and wellbeing of unborn babies and expectant parents
Reassurance
Offer reassurance and support to expectant parents and each other within a trustworthy environment
Offer reassurance and support to expectant parents and each other within a trustworthy environment
Reliable
Be a reliable and easily accessible resource for expectant parents
Be a reliable and easily accessible resource for expectant parents
Open/Honest
Be open and honest when met with complex situations and promptly divulge information with transparency
Be open and honest when met with complex situations and promptly divulge information with transparency
Iterative Prototyping
UI Design
Social media feed / A-Z
Social media feed / Babygrow
